Business Services Platform

About Cooach

The business services platform for growth companies

Cooach is a fast growing platform company offering on-demand business services for growth companies. Scaling a business is challenging. We help founders focus on what they do best – growing their business.

About Us

Cooach was founded in 2017 to support growth companies with accounting and CFO services. As we have evolved, we have expanded our offerings to become a comprehensive one-stop shop for business support. Our team, which has grown from a single individual to a diverse group of contributors across multiple countries, utilizes the same approach we offer our clients to drive our growth.

In 2020, we founded Cooach CX to enhance further our capabilities in measuring customer experience and promoting long-term growth. This was followed by our acquisition of  Business Reflex, one of Sweden’s leading digital marketing agencies for growth generation, in 2022. These endeavors have solidified our position as a complete business services company, poised to assist growth companies in achieving their full potential.

Our Mission

At Cooach, our mission is to empower growth companies to achieve their full potential by providing comprehensive business support services and products. We provide expertise in specific professional areas where the small growth company typically lacks expertise because a complete business support team usually only exists in established companies. 

We strive to be a one-stop shop for our clients, offering various services and solutions, including Finance, HR, company administration, marketing and customer insights.  Our powerful digital products include Cooach Toolbox® and Workplace® and Cooachbot.

Our goal is to help our clients navigate the challenges of growing a business in today’s digital landscape and to drive long-term success and growth ultimately.

Building Cooach we had a few guiding principles: automation, work-life balance, and remote work were the single most important. Based on these principles, we have created an organization built to develop services and serve customers in the best possible way. We use a digital office to integrate remote workers, a network of independent experts, and our customers into a functioning whole.

We believe in a customer-centric approach and tailor our solutions to meet our client’s specific needs and help them reach their goals. 


Our Vision

At Cooach, our vision is to become a leading pan-European business support platform, offering a wide range of services and digital products to meet the diverse needs of our growing businesses. 

Our goal is to become a one-stop shop for growth companies, offering a comprehensive suite of tools and applications that utilize the latest advancements in AI technology to automate repetitive and mundane tasks. This allows our clients to focus on their core business activities while we care for the rest.

We aim to expand it further and bring more talent to help us build business applications and tools to make running a business easy. Our team of experts, drawn from diverse backgrounds, brings extensive knowledge and experience to the table. With our passion for innovation and our dedication to client satisfaction, we’re confident that we can help any business reach its full potential.

Our vision is for Cooach to become a pan-european business support and business generation platform.


C-F Morander

Meet Cooach’s founder. With a background as a serial entrepreneur, Carl-Fredrik has extensive experience in establishing and building companies in finance and business support, from a variety of markets. Carl-Fredrik also acts as an advisor to owners and management teams of growth companies.

Fredrik Carlqvist

Fredrik has solid experience as CFO and COO in several large companies. For the past 10 years, Fredrik has primarily worked as a CFO consultant for a large number of entrepreneurial companies.
Per Ivarsson

Per Ivarsson

Per has over 30 years of experience in IT, digitalization, and business development from various CIO roles in banking, finance, and the accounting industry. Per has managed and been responsible for IT change projects in large organizations and has extensive experience and expertise.
Chair of the board

Ulrika Strömberg

Chairman of the Board since 2022, member since 2020. Ulrika serves on the boards of several companies, including public ones. Ulrika is an entrepreneur from the financial sector.
Board member

Christina Morander

Member since 2017. Active as CFO for Addlife, listed on Nasdaq. Christina has a long experience in accounting and has, among other things, worked as a certified public accountant.
Board member

Thomas Anderberg

Member since 2021. Digital strategist and investor, active as a senior advisor through his own company. Has extensive experience in helping international organizations to streamline processes in Finance, HR and Supply Chain.
Board member

Anders Hermansson

Member since 2022. Digital strategist with many years of experience in international sales and marketing. Co-founder and CEO of digital agency Business Reflex.
Read about some of Cooach customers

Want to know more about Cooach Business Services Platform?

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