With Slack as the engine of the digital headquarters

With Slack as the engine of the digital headquarters

"Since we implemented Slack, email traffic has decreased by 25% and efficiency has increased further." Read the interview with Måns Johnsson, Senior Regional Vice President Salesforce about his experiences from creating a digital headquarters in Slack.

In the last 20 months, the way companies, teams and individuals work has changed more than ever before in history. Regardless of whether we will return to working more in a physical office after the pandemic, our way of working has changed forever as we have now set the digital head office as the primary one. For many companies, Slack is the backbone of the digital head office and the company has long developed its product to support companies’ construction of a digital office to be able to work according to the Digital First principle. Something that means a fundamental change in how we work together both within our own organization and with customers and partners.

At Cooach, we chose early on to use Slack as our digital headquarters to deliver business support services and thus create a business support system that provided the functionality of all the SaaS solutions that came on the market during this period. With the help of Slack, we have built up and automated our workflows, both internally and externally, and communication today takes place to 90% via Slack, which means about 25,000 messages per month. As Slack is the foundation of Cooach’s service, we are of course curious about how the platform will develop in Salesforce and the easiest thing is to ask Salesforce directly.

Hello Måns Johnsson – Senior Regional Vice President – Alliances & Channels – Northern Europe at Salesforce and good continuation. You have been Partner Manager at Salesforce Northern Europe since 2011. What can we expect in terms of development for Slack in the coming years?

We are of course excited about both the acquisition and the integration of the two platforms with each other in order to be able to create a complete platform for our users. But honestly, it is perhaps only now that we are beginning to understand the full potential. For us at Salesforce, the first step was to get to know Slack as a product and a decision has been made that Slack is our digital headquarters. It has meant a lot of changes in the way we work – but only for the positive. Just like many other companies, e-mail has been the main communication tool, but at the same time many have begun to feel sad about the constant flow of e-mail and want to find another tool that can support communication and cooperation in the company. But I was not really prepared for the incredible improvement that the implementation of Salesforce Connect has meant for us, for example by being able to invite customers and partners to the communication platform. Since we implemented Slack, e-mail traffic has decreased by 25% and efficiency has increased further by integrating other systems into Slack, such as Workday.

And at the same time, we have a tool that really supports the work, which also keeps track of the meeting and which can be connected to a document management system, such as Quip, and which thus greatly facilitates the internal administration work.

How would you like to describe how a company can build a Digital Headquarters using Slack and Salesforce?

During the last decade, everything has moved towards those who meet customers, ie a large part of a company’s operations take place in the customer-oriented systems and around those who work close to the customer. Then it is not possible to have systems that make it difficult to reach the necessary data and it also needs to be possible to reach in one and the same place. The patience of having to go into a number of applications to access all customer data is gone and it is also an outdated silo idea. With Salesforce and Slack, we can offer a one-stop shop for all applications a company needs and a 360 view that lasts both internally and externally.

Thank you Måns for wanting to tell us about the upcoming development of Salesforce and Slack. We at Cooach look forward to continuing to be a strong Slack implementer in the Swedish and European markets.

About Slack

Slack was created as early as 2009 by the Canadian Stewart Butterfield who also created Flickr and was originally a communication platform for the online game Glitch. Although the game did not achieve much success, Stewart and his team realized that the communication platform could be – and that it could offer companies new opportunities to communicate and collaborate digitally. Since 2013, Slack has been the obvious tool for many tech companies. Sweden has the largest proportion of users in relation to the population and the tool is used by companies such as Spotify, IBM, Mittmedia and Bambora. In Stockholm alone, there are just over 80,000 weekly users.

About Salesforce

In 2020, Slack was acquired by Salesforce, the world’s leading CRM company. The company that aims to bring customers and companies together by creating an overall picture of the customer life cycle. Using the latest technology in cloud services, social media, mobile communications, Internet of Things (IoT) and artificial intelligence (AI), Salesforce Customer 360 can deliver individual experiences to customers and improve marketing, sales, e-commerce, service and IT.

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