Provers process Signaling Design Automation (SDA) is based on a new method for writing specifications for rail control systems based on the mathematical method, formal verification. To be able to grow, Prover must drive acceptance in the industry for this method. This is done by producing valuable content through guides and webinars promoted via LinkedIn, SEO, and industry media sites in combination with their own industry forum, The Signaling Design Automation Forum. The awareness is also combined with digital leads-generating activities. For managing the leads generation and sales process, the marketing automation and CRM system from SharpSpring has been implemented.
– The cooperation with Cooach for our digital marketing has transformed our way of working with marketing, and we are pioneering the industry. We now have approximately 5 000 sessions on our website, which generate, on average, 40 digital leads per month, keeping our Sales team happy and active.
Anders Lidén, CEO, Prover
Read more about Prover on their website https://www.prover.com/