Meet Carl Fredrik Morander, CEO and founder of Cooach Group
Cooach was founded in 2016, a year when the first digital accounting apps really took off. All of a sudden, the small company could gain access to digital accounting services with AI support that, at a very low cost or even as a free service, could support the smaller company in its financial accounting. But for growth companies with more complex needs such as group consolidation or HR support, a digital offering was missing.
“My thought was whether an app was the only solution or whether it could be done in a different way that better supported a company by digitizing all the business support processes that are common to essentially any company of a certain size or with a certain complexity in corporate structure or services. “, says Carl-Fredrik.
At the same time, Slack had established itself as a tool that digitized both projects and daily communication. It did this by replacing the various systems for e-mail, meeting services and document management systems as a platform and linking together different project tools.
Continued development of the Cooach concept by using Slack as engine
Cooach took this on board and the working hypothesis was to use Slack as a digital office to deliver business support services, thus creating a business support system that provided the functionality of all the SaaS solutions that were coming to market during this period. The goal was to use digital tools and with Slack as the nervous system to connect the functionality, to create as good a business support for the smaller growth company as the large enterprise price companies have created through their staff functions. The ambition was to be able to offer it at a reasonable cost by making it digital and automating as many parts of the processes as possible.
“We have developed Cooach in the spirit of a truly lean methodology. We have set working hypotheses and always worked customer-driven. ”
When Covid19 struck, the rest of the world caught up with Cooach, and demand for Cooach services increased markedly. Cooach then decided to invest heavily and equip the company for a growth journey by appointing a professional board of directors and carrying out a capitalization round that enabled a proper packaging of the service offering and also allowed the company to build up the distribution line at a faster pace.
“We have developed Cooach in the spirit of a truly lean methodology. We have set working hypotheses and always worked customer-driven. ”
Carl- Fredrik Morander, VD Cooach Tweet