Advertising in social media

Advertise where your target group hangs out

LinkedIn is a very popular channel for B2B companies to be seen on. One might think that the buyer in their professional role is likelier to hang out on LinkedIn than on the more personal channels Facebook and Instagram. But the B2B buyer is also a person, so it is often a good idea not to exclude the more personal channels. What LinkedIn has as a clear advantage is the ability to advertise to people in particular industries, particular functions, and particular titles. A disadvantage could be the price, as it is often a higher cost per lead.

We work with advertising on most social media channels such as LinkedIn, Facebook, Instagram, TikTok, and Youtube. Often in combination with Google advertising and other digital marketing. Everything is tracked in your marketing automation system so that you can get great reports on the entire customer journey.

Fill out the form on the right and check the “Advertising in social media” option if you are interested in discussing how we can help you with this.