Business Services Platform

Marketing and sales

Implementing Marketing Automation system

Marketing automation is a must for digital marketing

Marketing automation systems have become a must for anyone who wants to implement an effective strategy for digital marketing and sales success. Marketing automation systems should also contain functionality for CRM or be closely integrated to get the full effect.

The marketing automation system supports marketers in being able to run modern marketing and do the work efficiently in the same way that the finance department needs a finance system.

An introduction normally consists of four parts:

  • Technical implementation
  • Workshops to understand how the logic of the system should be adapted to suit a specific customer situation
  • Introduce customer-unique adaptations based on results from workshops
  • Set up reporting systems based on the data the system generates

After implementation, when the system has been put into operation, ongoing maintenance and adjustments need to be made.

The key to success is that the system is adapted based on the customer’s buyer’s journey, market segment, and offer that the system must support.

Cooach has implemented many marketing automation systems from leading suppliers. We are now mainly working with the market-leading system Hubspot and Sharpspring, with which we have strategic partnerships.

Fill out the form on the right and mark the option “Launch Marketing Automation system” if you are interested in discussing implementing an MA system.


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