With a strong brand, you can sell more at a higher price, and the value of your company increases over time.
When the company is entering a fiercely competitive and established market, it is essential to clarify the offer, position, and profile. Many customers perceive the services as very similar and interchangeable. You can get past that perception when a new company appears on the market and clearly stands for something missing.
It is central that the company’s brand is emotionally relatable to the buyers. Research shows that the emotional attachment to brands is significant. It turns out (somewhat surprisingly perhaps) that only 10% of McDonald’s customers have a dynamic relationship with their brand, while a whopping 70% of Cisco’s customers are emotionally attached to it.
With a strong brand that permeates all actions, not just “how you look,” you can gain advantages in terms of price and volume. Below are the five most important aspects influencing the willingness to buy more and pay a higher price. 7 out of 10 drivers are emotional rather than functional.
Easy to do business
Sense of belonging
Prestige and status
Cooach can help you become clear and break through the noise, which will be one of the essential prerequisites for more business and a higher price.
Four things are needed for a new brand to succeed are:
The project is carried out during interactive workshops where we develop your brand platform together.
Fill out the form on the right and mark the “Brand platform” option if you are interested in discussing a collaboration focused on branding.
You can become one of our experts and work for Cooach customer companies.
Cooach AB (publ)
Drottninggatan 86 A
111 36 Stockholm, Sweden
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