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Case

Prover is driving the transformation of the railway industry

Prover is a rail control systems vendor driving the railway industry to take a modern approach to specify, develop, implement, and maintain rail control systems. The railway industry is an old industry where the adoption of modern digital solutions and digital transformation goes slowly.

Provers process Signaling Design Automation (SDA) is based on a new method for writing specifications for rail control systems based on the mathematical method, formal verification. To be able to grow, Prover must drive acceptance in the industry for this method. This is done by producing valuable content through guides and webinars promoted via LinkedIn, SEO, and industry media sites in combination with their own industry forum, The Signaling Design Automation Forum. The awareness is also combined with digital leads-generating activities. For managing the leads generation and sales process, the marketing automation and CRM system from SharpSpring has been implemented. 

– The cooperation with Cooach for our digital marketing has transformed our way of working with marketing, and we are pioneering the industry. We now have approximately 5 000 sessions on our website, which generate, on average, 40 digital leads per month, keeping our Sales team happy and active.

Anders Lidén, CEO, Prover

Read more about Prover on their website https://www.prover.com/

About Prover

The company was founded in 1989 in Stockholm, Sweden, and has gained extensive experience over the years in its field. Prover has subsidiaries in the US, France and China. It is privately owned by investors and staff and has customers in more than 25 countries.

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