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Cooach strengthens the management team with a new CFO & CMO

Cooach strengthens the management team with a new CFO & CMO

The business support platform Cooach continues to accelerate. The company recently secured growth financing from Nordea, for further development of the company's SaaS platform, investments in marketing and sales, and recruitment of essential competence. Now there are two new people in place.

– Anders Brundin and Katarina Bergegård join Cooach

Anders Brundin has over 30 years of international experience in leading finance roles, including CFO for Ericsson in Spain and Portugal. Since 2019, Anders has worked as an advisor and part-time CFO in several startups. Anders becomes Cooach’s new CFO.

Katarina Bergegård takes on the role of new CMO. She has founded and grown digital media, marketing, and communication companies and has over 20 years of experience in tech, digital platforms, and growth. Today she works as a consultant, advisor, and angel investor.

It wasn’t a difficult decision when I was asked to take on this position. Cooach is an exciting growth company with a solid strategy, high growth targets, and a clear development plan that also includes Spain. I’m excited to continue Cooach’s development and facilitate scale-up companies’ growth journeys.

Anders Brundin, CFO, Cooach

Cooach helps solve many “pains” for entrepreneurs with little time, a great need for administrative relief, and tight budgets unsuitable for fixed costs and unnecessary risks. I’ve been there myself and been the classic “bottleneck”. I look forward to contributing to Cooach’s future expansion. I will focus on building up the brand and the sales and marketing organization to put Cooach on the map.

Katarina Bergegård, CMO, Cooach

I’m looking forward to having Anders and Katarina on board. They bring key competence and will contribute with valuable experience. Together, Cooach’s management and the entire team, are building an organization and an offer that will take us further toward our vision of becoming a pan-European platform company. Now it’s full speed ahead!

C-F Morander, CEO and founder, Cooach

For more information and press photos, contact:
C-F Morander, CEO and founder, mobile: 070-609 99 93, e-mail:

About Coach:
Cooach’s subscription-based SaaS platform includes automated business support services, templates, and bots for services within finance, HR, corporate law and marketing and sales. Connected to the platform is also a gig expert network and back-office. Customers can easily mix and match functions and levels/scopes based on their specific needs. Cooach currently has around 30 customers, such as Flat Capital, Nowonomics, Hempley Balance, and Radio Innovation. This summer, the marketing and sales agency Business Reflex was acquired. Read more at

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